iOS vs Android: The App Marketplace War

In the world of mobile operating systems, two names stand out – iOS and Android. Both of these platforms have a large user base, and developers create a range of applications for them. However, the question remains – which one is better? In this article, we will explore the trends and statistics related to iOS and Android, as well as the differences between their app stores.

Introduction to iOS and Android

iOS is the mobile operating system developed by Apple Inc. It was first released in 2007 and is currently in its sixteenth version. iOS runs exclusively on Apple hardware such as iPhones, iPads, and iPod Touches.

Android, on the other hand, is a mobile operating system developed by Google. It was first released in 2008 and is currently in its thirteenth version. Android is open-source and is used by several mobile device manufacturers, including Samsung, LG, and HTC.

Market Share and User Base

According to StatCounter, as of February 2023, Android has a global market share of 72.7%, while iOS has a market share of 26.8%. Android’s popularity can be attributed to the fact that it is used by several manufacturers, including Samsung and Xiaomi, who offer devices at varying price points. In contrast, iOS is only used on Apple hardware, which is more expensive.

In terms of user base, Android has a significantly larger user base than iOS. As of 2022, there were 3.3 billion active Android devices worldwide, compared to 1.5 billion active iOS devices.

Revenue Generated by App Stores

According to Sensor Tower, the Apple App Store generated $72.3 billion in 2021, while Google Play generated $40.6 billion. Despite having a smaller user base, iOS users are known to spend more on apps than Android users. In 2021, iOS users spent an average of $138.57 on apps, while Android users spent an average of $74.67.

Business Model Differences between iOS Store and Android Store

The iOS App Store and Google Play Store have different business models. The iOS App Store operates on a closed system, where all apps are reviewed and approved by Apple before they are made available to the public. This process ensures that all apps meet Apple’s standards for quality and security. However, it also means that iOS App development companies have less control over their apps and are subject to Apple’s rules and regulations.

The iOS App Store charges a commission of 30% on all sales made through the platform, including app purchases, in-app purchases, and subscriptions. However, the commission drops to 15% for subscriptions that are active for more than one year.

Google Play, on the other hand, operates on an open system, where android app development companies can upload their apps without having to go through a review process. While this gives developers more control over their apps, it also means that there is a higher risk of malware and security vulnerabilities.

Google Play also charges a commission of 30% on app purchases, in-app purchases, and subscriptions. However, Google Play recently introduced a new policy that allows developers to keep 85% of the revenue generated from subscriptions after the first year.


In conclusion, both iOS and Android have their strengths and weaknesses. Android has a larger market share and user base, while iOS users spend more on apps. The iOS App Store operates on a closed system, while Google Play operates on an open system. Ultimately, the decision between iOS and Android depends on personal preference and the specific needs of the user.

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