By Garen Hurley
When you are using Google ads in Thailand to promote your business and boost sales, you must ensure that your campaign is well optimised and run correctly. If you have no experience in running these advertising campaigns, you will want to use the services of a reputable agency, or you can spend a lot of money and see little or no return on your investment. PPC advertising is a highly specialised field. Having an expert running your campaigns and monitoring them can help ensure that they are lucrative for your business and show you an excellent return. Below are some tips to help you select a suitable agency and ensure you run a profitable advertising campaign that gives you decent returns.
Ask Your LinkedIn Connections For Recommendations
An excellent place to start your search for a reputable PPC agency to help you with your campaign is by asking fellow business professionals on LinkedIn. You can post in LinkedIn groups you are a member of or make a general post asking all your contacts to recommend companies that may be suitable for your business. However, there are other places to search if you do not have an extensive network on LinkedIn.
Start Looking Online
The next thing to do is start searching online for reputable agencies to help you with your PPC campaigns. You will want to make a list of decent companies you find to contact once you have finished your search. You can then speak to the companies recommended to you and found online and talk to them about your requirements. You will need to ask questions about their experience, what sectors they work in, and what their management fees are. Have every company you talk with send you a quote for their services via email, and then you can go through them all.
Deciding Which Company To use
You will now need to decide which company you will use to manage your POC campaigns, and it is often best not to use price as the sole basis of your choice. You will want to use a company that has experience within your industry to be assured they will get the results you want from your campaigns. You will also want to select the company you have an excellent rapport with and are open with communication, helping to give you confidence in their services. Once you have chosen your preferred company, sit back and wait for the sales to come in and see how lucrative the returns are on your investment.
